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ANCHOR POINT
DEVELOPMENT CASE STUDY



ANCHOR POINT is a business development group helping brands in the restaurant and leisure space achieve industry-leading growth and thrive in the communities they serve.
THE ASK | We were tasked with producing a scaling-focused case study featuring Rick Nader and Tom Cook, two key figures in the rise of Pacific Bells, and their growth experience partnering with Anchor Point Management Group.
THE ANSWER | We traveled to Cleveland, Ohio in order to capture these movers in motion. Being able to watch business operations in action and speak directly with both executives made it easy to craft a comprehensive narrative - one that makes clear Anchor Point had a strong hand in helping both franchises scale.
Project Type - Brand Story
Partner Agency - Path 8 Productions
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