CONVERSE is a global lifestyle brand that markets and distributes footwear, apparel, and accessories. They're most well known for the iconic Chuck Taylor sneaker. 

THE ASK | We were tasked with creating a series of high-energy deliverables recapping the official Converse activation at Dick's House of Sport Boston - featuring Celtics athlete Payton Pritchard.

THE ANSWER | We spent two days at the recently opened House of Sport capturing everything from backstage moments with Payton to product builds. Converse made things easy for our cameras with their huge displays and vibrant colors, not to mention the many staff helping shoppers customize a pair of their own Chuck Taylor shoes. Footwear marketing is an evolving space, and content like this helps Converse maintain their high visual standard.