MAINE NEEDS is a community-based nonprofit organization in Portland, Maine that connects donated essential items with individuals and families facing hardship across the state. 

THE ASK | A powerful branded spot juxtaposing the organization's annual Run and Walk with their ongoing initiatives of human connection and giving. 

THE ANSWER | We collaborated directly with founder Angela Stone to shape the messaging, centering movement as a vehicle of change. The result is a compelling piece authentic to the Maine Needs mission, and a valuable asset for an organization reliant on both team-building and outreach.